What People are Saying

Here’s what people are saying about The Power of Habit:

David Brooks in the New York Times

“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book ‘The Power of Habit,’ by Charles Duhigg”

The Wall Street Journal

“As Charles Duhigg recounts in his fascinating new book, “The Power of Habit,” …”

Associated Press

“Readers may come away from the book with fresh ideas about their own behaviors and their susceptibility to change.”


“The book’s most valuable contribution is explaining how habits are formed, and how you can modify your behavior gradually by changing a piece at a time rather than taking on an entrenched habit frontally.”

The New York Times Book Review

“This is not a self-help book conveying one author’s homespun remedies, but a serious look at the science of habit formation and change.”

Bloomberg Businessweek

“But reading the quirky anecdotes and the whizbang science of it all becomes habit-forming in itself. Cue: see cover. Routine: read book. Reward: Fully comprehend the art of manipulation.”


Rigor rating: 9 (1=Who Moved My Cheese?; 10=Good to Great).


“Absolutely fascinating …  a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habits — how they’re formed, how they can be disrupted and changed — and, among other things, company’s efforts to use that knowledge to steer your habits and money their way.”

USA Today

“Author Charles Duhigg’s revelation that Target had developed a model to predict whether female customers were pregnant ignited a firestorm…”

Fast Company

“Duhigg talks us through four companies that found success by swapping business-as-usual routines with smarter habits.”

Marginal Revolution

“I most enjoyed the opening and closing sections on the psychology of habits which can be read as a kind of user’s manual for managing your system one.”


“Maggie reviews The Power of Habit, which is “about why we have habits and what you can actually do to change them.”


“If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success.”