The Power of Habit is not a magic pill, but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model that is understandable, useful in a wide variety of contexts, and a flat-out great read. His chapter on “keystone habits” alone would justify the book.

David Allen, #1 best-selling author of Getting Things Done: the Art of Stress-Free Productivity

Charles Duhigg’s thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful.

Jim Collins, #1 bestselling author of Good to Great and Built to Last

Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you’ll never look at yourself, your organization, or your world quite the same way.

Daniel H. Pink, bestselling author of Drive and A Whole New Mind

William James once observed that 99 percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreeze became a best-selling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book.

Jonah Lehrer, bestselling author of Proust Was A Neuroscientist and How We Decide