Parents and Educators


As seen on The Today Show!

The key to becoming more productive, raising exceptional children, and achieving success is understanding how habits work. 


“This is not a self-help book conveying one author’s homespun remedies, but a serious look at the science of habit formation and change.”—The New York Times Book Review

“The book’s most valuable contribution is explaining how habits are formed, and how you can modify your behavior gradually by changing a piece at a time rather than taking on an entrenched habit frontally.”—Fortune

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can mean the difference between failure and success.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our communities and our lives.

Want to start a good habit?
Check out this flowchart

Want to stop a bad habit?
Check out this flowchart