How Companies Learn Your Secrets (or, How Target Knew a Teenager Was Pregnant Before Her Dad)

by Charles Duhigg in Business Research Studies, Habits, Marketing Habits

The New York Times Magazine published an excerpt from my book.

If you would like to read it, you can find it here (or, if you would rather read it on this site, there’s a copy of it here.)

There were a bunch of comments about the story, which are here.

There were also a bunch of other people writing about the article, which you can find here.

And all of this, it goes without saying, is in preparation for The Power of Habit’s publishing date, which is next Tuesday, February 28. If you want to order ahead of time , the book is available at Amazon, B&N, IndieBound, and iBooks.

8 Responses to “How Companies Learn Your Secrets (or, How Target Knew a Teenager Was Pregnant Before Her Dad)”

Holly Padgett says:

March 1, 2012 at 7:31 pm

Hi Charles,

Very interesting article! It has inspired some of us in the microfinance and financial inclusion world to discuss the use of data analytics in building effective financial services for the very poor.

The Center for Financial Inclusion actually just published a blog post about the specific uses of data by the Grameen Foundation. We are hoping to spark a conversation among our readers about the topic (including your NY Times article). We would love for you to join the discussion (http://bit.ly/znGE77) so we can learn more about your research and book!

Thanks,

Holly
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January 11, 2013 at 3:19 pm

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Cordelia Brzuchalski says:

February 24, 2013 at 12:53 pm

Hi. Revolutionary blog. I’m looking forward to the next blog post. I run a blog about similar topics at katalog stron