How Companies Learn Your Secrets (or, How Target Knew a Teenager Was Pregnant Before Her Dad)

The New York Times Magazine published an excerpt from my book. If you would like to read it, you can find it here (or, if you would rather read it on this site, there’s a copy of it here.) There were a bunch of comments about the story, which are here. There were also a…Read More

Why the Komen Foundation Outrage? Because of habits.

In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result – the Susan G. Komen for the Cure Foundation – is one of the nation’s largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits. Now, Komen…Read More