“Read this book”—Jonah Lehrer, author of Imagine
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, author of Drive
“Fascinating.” –The Wall Street Journal
“Duhigg reminds us that business processes and routines are nothing more than habits practiced on an organization-wide scale. If you can get your kids to brush their teeth every night, you can get your employees to provide great customer service.”—Inc.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do these two companies have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
New York Times “How Companies Learn Your Secrets”
Huffington Post “How Keystone Habits Transformed a Corporation”
Forbes “How Do You Fix Bad Habits?”